WISER ASIA
Market Expansion
WISER ASIA is a market-expansion partner for ambitious tech companies backed by VC/PEs. We provide them tailor-made go-to-market plan, operational executions, and ground business support, help accelerate their global expansion and growth in China/Asia.
OUR APPROACH
Identify addressable markets
We invest significant time and efforts to engage and build up partnerships with top-tier prospects in China/Asia. With our local knowledge and network, we provide Companies market insights, operational resources and tailor-made business plan with addressable opportunities to their products & business.
Lead local operations & business development
We take the initiative to lead local business set-up and daily operations. We further facilitate Companies with high-level business development scheme to conclude partnerships with local customers, to accelerate market-entry with major commercial breakthrough.
And accelerate sales generating and growth
Together with our clients, we increase the sales and supporting resources to drive business expansion. With our accumulated experience, we seek to drive value creation for Companies' shareholders/investors, and help them grow to be industry champions with global expansion and operational excellence.
Our Value Creation Model
WISER, together with our affiliate partners, ensure that addressed opportunities will be turned to real and sustainable business, by leveraging our industry expertise, local knowledge and hybrid investment and management experiences across various industries.
WISER ASIA
We help ambitious tech companies grow
from a Regional Market Actor to a Global Challenger
Our value creation process: from Market-entry to Scale up
Step 1. IDENTIFY
We research, identify and out-reach target Companies which have the growth potential while the Company management have ambitious to expand into China/Asia.
Step 2: VALIDATE
We help the Company conclude commercial deals with local top-tier clients for pilots or sales, to validate and verify its product, business model and potential in China/Asia.
-
Step 1-2 called Phase 1, which will be executed mainly by WISER’s resources & staff, or so called “virtual operations”, to validate the Company's business potential in China/Asia;
-
Phase 1 normally will include a period up to 12 months;
PHASE 1
Step 3. DEVELOP
We together set-up enhanced organization to scale the sales; WISER will support local operations and introduce potential investors, to help fulfill agreed Objectives(“Milestone”).
Step 4. SCALE & EXIT
Upon fulfilment of certain Milestones, the Company will have control or fully own the local business via a "share-swap" scheme; we will be compensated with shares.
-
Step 3-4 called Phase 2, which will be jointly executed by WISER and the Company, with a fully operational company in China/Asia;
-
When required, local investors could be introduced to the Company;
-
Phase 2 may take 36 months or longer, depending on the Milestones.
PHASE 2
Our Target Companies
WISER seek to drive business value creation and make a positive impact for Companies and their stakeholders. We have a unique approach that combines market expansion, venture building and capital raising, which can significantly reduce the cost and risk for Companies throughout the value creation process.
PROVEN TECHNOLOGY
Technology-driven companies with strong IP portfolio or product innovation;
COMMERCIAL TRACTION
Technological product or solution ready for major commercialization or global expansion;
BACKED BY VC/PEs
Small & mid-sized companies backed by VC/PEs, or public listed companies with market cap from $10m~50m;
GLOBAL AMBITION
Investors or management of the Company have strong ambition for global expansion.
